Haddock is a B2B SaaS specialized in the HORECA sector.
It helps business on increase the profitability through invoices digitalisation, purchases control and dynamic dish cost control.
My Role
I was the first employee when the company was founded in 2020.
I have been the only Product Designer, leading the design department and creating the product from scratch.
I have solved both user and business needs, helping the company acquire over 3,000 clients.
💬 Empathise with users to understand their pains, needs, and desires.
🔎 Conduct investigations applying critical thinking to analyse data, and understand and define opportunities in order to create an impact.
⚖️ Balance user needs, experience design, technology, business, and market to craft solutions that align with the company's goals and ensure their feasibility.
💡 Solve complex problems designing easy-to-use and visually appealing interfaces.
🚀 Others: Enhance cross-functional communication, create documentation for dev team, run pre-launch QA, and create user onboarding, product tours and help center articles.
Project overview
🌀 Industry Pain
Restaurant owners often lack the time, knowledge, and data they need to make informed decisions, which can lead to stressful and overwhelming days and financial problems for their business.
🎯 Project Goal
Provide restaurant owners with a tool that automates tasks, analyzes data, and generates reports to help restaurant owners make informed decisions.
I have designed some functionalities that have helped restaurant owners solve some of their biggest pains. These include:
- 🧾 Documents digitalisation by taking a picture or uploading a PDF.
- 🛒 Purchases and price control to detect price variations.
- 🥑 Food cost optimization with real-time dish cost and margin control.
- 📊 Darshboard overview to know the general state of the business with a single look.
- 🧑🏽🍳 Collaborative work among different roles within the restaurant through a flexible workspace.
Features
